QUestion one Film extract

The hero in this extract is not a conventional action and adventure hero and is actually an anti-hero. Their task is simple yet his clumsy behaviour and over confidence gets him into trouble. The fact that it is set in a dirty old pipe filled with dust and mud yet he wears a full white suit is comical and it is clearly customary of this hero to be unprepared for each situation and hope he gets lucky in every situation. The audience feels part of the action as we know how clumsy he is so can see through his confidence. It makes a viewer feel in a more privileged position than the actor. I feel that this fits into the action adventure genre as well as the comedy sub-genre as it is clearly a humours film. These aspects allow me to identify this as an action, adventure comedy because I can tell they’re on a quest because of the backing track and the action can be seen when he pulls out a gun so he is clearly not going to be sneaking. However dialogue like ‘I’m always careful’ before he bumps his head on the pipe shows this in a much more humours manor and makes it a more light hearted and less serious film.

Progress on second ad

Name;Blunt

Slogan; To the point
Target audience; Older men 55+ Typical man, not designer but quality

Progress on Advert

Name; Elite

Slogan; Hit the town.

Target audience; young, Teen-30,  designer, male.

Names:
Envy
Fuel
prime
Pinnacle
Frontier
brawl
The Last Straw

Mens Health

I chose men's health as the magazine to hold my advert because it appeals to younger men who are working on their bodies. or are interested in their health.
Their statement: www.mens-health-magazine.co.uk/‎ 
 The target audience for Men’s Health is men aged 18-30 who' want to achieve a good body and want advice on certain topics. The first gratification is the need to be informed and educated, as this is a fitness and health magazine men want to be informed on all of the ways to achieve great fitness and health and then they want to be educated by getting the knowledge and the strategy to do this.
I think that think that mens health magazine is designed to inspire and that fits my sdverts theme. The magazine is also filled with content which makes it quite packed so my advert should stand out among the others. I think being a very visual magazine it is designed to enforce ideas and morals which is the same goal as my advert to present a lifestyle that suits people. 

My favourite TV comedy is Family Guy. This is a cartoon sitcom made in America. The audience it appeals to is the adolescent to adult age group. The humour is satirical  and off beat. It is based around a seemingly normal family in an ordinary neighbourhood. Celebrities are featured and frequently referred to in a mocking way often relating to current events or affairs in the media. The series uses wit to raise political and social issues facing society and can be harsh and cutting. It has been criticised for being too 'blue' and offensive but I think the humour is clever in how it brings a variety of subjects to a wide audience.

My Television Comedy

Family Guy is my favourite TV comedy. It appeals to an adult and adolescent age group the humour relates to current affairs typical family scenarios and life in a residential neighbourhood.