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This is Sex Pistols Etat Libre d’Orange. This fragrance is represented very differently in comaparison to my other choices. This fragrance is centred around rebellion and their primary source of promotion is the celebrity endorsement. During the 1970s the band was incredibly popular and it sold itself by being a rebellious group that encouraged anarchy. The Sex pistols were very against the Establishment and were not very serious. The poster used to promote this fragrance has the queen’s head being defaced which reinforces the fact that the sex pistols are rebellious and because the text covers her mouth like a gag it could be showing that they don’t want to hear her and that the cover on her eyes shows that she is blind. This type of outlandish behaviour would have been totally unacceptable in the 1920s around Mavis Vivaudou showing that fragrances adapt and change over time. This particular fragrance is said not too smell that nice and instead smells like leather are pepper all tinted with citrus. This is not a very normal smell for a fragrance and keeps it to a theme. The fragrance is like a revolution in a bottle as it was a turning point and when