what I have done so far

A Comparison of how women are represented in Perfume advertising in 1920s, 1970s and 2011

I have decided to compare the difference in representation in three advertisements. Firstly  Mavis Vivaudou (Print 1920s) Secondly Sex Pistols Etat Libre d`Orange (1970s Print) and Finally J’ador Fashion Show Dior (Moving image 2011)

   

Mavis Vivaudou (1920s Print)

                                                                   My first advertisement is this MAVIS VIVAUDO print launched in the 1920s. I can see that the women in the shot is supposed to be a beautiful women of that era, with her peacock like fashion and all her finery. She is looking into a mirror and pouting. This shows vanity and arrogance as well as confidence which would have inspired women to by it. However as an alternative This could suggest that she wants to know what she would look like to a man. This represents the view towards women of those days as having to be good enough for a man instead of just being beautiful. The Text in the tagline says ‘IRRESISTIBLE!’ which conveys the point that women who wear it will be irresistible, and a man will have to love them.

                                                                   The shape of the bottle is slender and it looks expensive which represents how the woman looks as well, through this you can see that that this woman is quite wealthy and has obviously inherited wealth which made her of a higher class. This would make her more attractive to a man as when you inherit wealth it raises your status.

                                                                   Through her posture and gesture it is clear that she is very proud and pleased with herself. The curvature of the back and her upright posture show that she is of the upper class, presenting this perfume as an expensive indulgence for the upper class. Her movements are very extravagant and pronounced which shows her as quite powerful, which is something that a lot of women wanted in those day.

                                                                   There is a mess on the floor in this print which suggests that the woman is wite careless and more obsessed with her makeup than anything else. This is quite subjective in comparison to my other two advertisement as in enforces a stereotype that all women care about is their looks and their not much good at anything else.

                                                                   The contrast between the dark black background and the vibrant colours of the woman’s clothing and perfume could be trying to show that the perfume is profound and fine. It could also show that it is noticeable and makes you something more vibrant and colourful. It could also show that you would stand out to someone. For instance a potential partner.